Invoca, a recognized leader in Conversation Intelligence AI for marketing and sales, has announced enhancements to its award-winning Signal AI suite as well as the introduction of Signal AI Studio, a game-changing new solution that enables businesses to quickly create custom AI models that automatically unlock breakthrough insights from phone conversations. Invoca AI enables digital marketing and contact center teams to collaborate in generating revenue growth for businesses that gain customers, members, or patients over the phone. Invoca Labs also included Topic Explorer and GPT Call Analysis, in addition to several other AI advancements.
“While businesses are bombarded with claims of AI’s vast promise, few solutions have made a meaningful difference in assisting companies in growing revenue,” said Nathan Ziv, senior vice president of product at Invoca. “You don’t have to be a data scientist to harness the power of AI with Signal AI.” Any user may now increase income by leveraging breakthrough insights from the buying journey, particularly the ‘ moment of truth’ when consumers make important purchase decisions. Custom-trained AI models for your organization provide the most accurate insights, and with Signal AI Studio, marketing and contact center employees can construct them faster than ever before.”
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Signal AI Studio: The quickest way to create custom AI models
Businesses may use Signal AI Studio to build bespoke AI models to uncover significant information from every customer conversation. Revenue teams may optimize marketing expenditure and agent performance by uncovering previously undiscovered insights into:
- Capture insights from phone conversations at scale: Signal AI Studio enables anybody to immediately identify caller intent and product or service interest, the discussion outcome, topics discussed, and the agent’s effectiveness on the call. Invoca AI models are trained on actual calls from businesses, making them incredibly accurate.
- Simply enter an insight to easily generate bespoke AI models: Creating a bespoke AI model with Signal AI Studio is quick and simple thanks to a new no-code UI. The user just provides the information they wish to detect, such as whether an agent is getting a high-value service call, whether they scheduled an appointment, or whether the person properly greeted the customer. Signal AI Studio then displays particular instances from relevant calls for inspection and constructs an algorithm to identify similar talks in the future with a few clicks. Signal AI Studio then transcribes instances from earlier calls that it believes suit that insight and the user acknowledges whether the AI’s suggestion is true.
- Automate follow-up actions with industry-leading integrations: With industry-leading Invoca Exchange integrations — including Google, Facebook, Adobe, and Salesforce — smart alerts, quality assurance scorecards, and customizable reporting, Invoca makes it simple to drive the right actions from AI data.
Invoca also announced several significant upgrades to its Signal AI suite, which will assist enterprise brands in using AI to turn interactions into insights. New features enable users to:
“We are a luxury brand, and many of our guests book reservations by calling our properties and speaking with an associate,” Sara Beresfod, director of global media at Four Season Hotels and Resorts, explained. “We can use Invoca’s Signal AI to track how many room requests and reservation calls we get from our search and digital marketing.” We have the call value data we need with Invoca to maximise our return on ad expenditure and demonstrate the entire value of each marketing channel to our properties.”
Invoca also introduced two new early-stage Invoca Labs capabilities for clients to test and share feedback on. Users now have access to GPT-powered insights and analysis that leverage experimental AI to:
- Using Topic Explorer, you may visually discover new insights from thousands of calls at once: Using GPT-powered call summaries, you can uncover themes and topic trends over hundreds of calls. To boost CX and ROI, teams can benefit from fresh information about customers, call experiences, agent performance, and marketing efforts.
- Get short reports of every call that comes into your company: GPT Call Analysis, powered by generative AI, allows teams to understand the essence of a lengthy call in three to four lines, rather to spending 15 minutes listening to a call recording. Managers can also use pre-programmed prompts to identify frequent issues, allowing them to spend more time on value-added coaching rather than manually searching through call data. To keep client data safe and preserve consumer privacy, Invoca backs all AI solutions with enterprise-grade reliability, security, redaction, and compliance.