ListenFirst, the leading corporate social analytics solution, today announced the availability of Social Indexes for Sports, which will provide sports industry executives with unprecedented access to industry-wide insight. Staying ahead of the game has never been more important in an increasingly competitive and rapidly changing sports scene. ListenFirst’s Social Indexes for Sports have the potential to be game changers.
“We are ecstatic to launch a tool that puts the power of comprehensive industry insights at the fingertips of sports professionals.” “In the fast-paced world of sports, success is about understanding the entire landscape, not just knowing your competitors,” stated Jonathan Farb, COO & CPO of ListenFirst. “Social Indexes for Sports empowers the world’s most important sports organisations by providing the knowledge and tools required to stay ahead of the game, adapt to changing trends, and secure their position as an industry leader.”
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Social Indexes for Sports launches today with the following key components:
- Unlock a Winning Advantage: Simply keeping an eye on a few apparent competitors isn’t enough. Social Indexes for Sports provides a comprehensive perspective of the entire business, assisting in the identification of voice risks and possibilities.
- Keep Up with Fan Engagement Trends: Understanding how fans interact with teams, athletes, and leagues is critical. Stay ahead of changing fan engagement trends by tailoring methods to audience preferences.
- Visibility Beyond Direct Competitors: Don’t be caught off guard by new competitors when you least anticipate it. Increase your focus, allowing you to see industry-wide changes and adjust proactively, ensuring your market position is secure.
- Showcase Your Success Effortlessly: Share your increased share of voice or competitive rankings in seconds, highlighting your accomplishments.
- Coverage is extensive: With fast access and no setup difficulties, you may browse a catalogue of 500+ teams, leagues, and organisations covering established and rising competition. NFL, NBA, MLS, EPL, La Liga, Motorsports, Golf, Combat Sports, Racquet Sports, and many other sports are included.
- When Extra Assistance Is Required: ListenFirst will also provide an award-winning managed services add-on, which will provide expert guidance to maximise the value of converting insights into effective marketing strategies.
Example Insights
- When combining social activity for the league and all teams, the NBA (2.8B), NFL (1.6B), and MLB (874M) are the top three US professional leagues on social media.
- MLS has gained 27 million new social followers in 2023, almost entirely as a result of Messi joining Inter Miami FC.
- Formula One (959K followers) is the most popular individual sports organisation on social media, followed by WWE (753M) and the UFC (365M).
- Real Madrid CF (2.3B), FC Barcelona (1.8B), and the NBA (1.3B) are the top three social media teams, leagues, and organisations in the world.
ListenFirst has started onboarding the first set of users on Social Indexes for Sports today. Existing clients can start taking benefit by contacting their current account manager, while new customers can schedule a demo and receive access by contacting ListenFirst.
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