Innovating to Impact: Dentsu Unveils New Global Brand Proposition Drawing Upon 120-Year Heritage
Explore Dentsu’s latest global brand proposition, rooted in 120 years of heritage and driven by innovation. Discover how Dentsu aims to make a meaningful impact through creative campaigns that resonate with audiences worldwide.
Enhancing Marketing Operations: TapClicks Integrates Google “Push” Connectors
Learn about TapClicks’ latest enhancement – seamless integration of Google “Push” connectors, revolutionizing marketing operations
FreeWheel Introduces The Beeswax Inventory Desk: Revolutionizing Advertising Inventory Management
Discover how FreeWheel’s Beeswax Inventory Desk is transforming advertising inventory management with advanced targeting, optimization, and seamless integration, empowering advertisers to maximize ROI
Comscore Announces New US Patent for Livestream Contextual Intelligence Technology
Explore the groundbreaking Livestream Contextual Intelligence Technology by Comscore, a new U.S. patent enhancing real-time content analysis during live broadcasts. Discover its applications for content creators, advertisers, and brand safety.
InfoSum Introduces Private Path, a Next-Generation Data Collaboration Technology
Explore InfoSum’s groundbreaking Private Path, a next-generation data collaboration technology that prioritizes privacy and security. Learn about its decentralized architecture, applications in healthcare, financial services, marketing, and advertising, and the future impact on secure data collaboration
Shirofune Unveils Revolutionary Free Account Audit for Google Ads
Discover how Shirofune’s Free Account Audit revolutionizes Google Ads campaigns. Gain unparalleled insights, customized recommendations, and expert guidance for optimized performance. Unlock your advertising potential today!
As programmatic thrives, sustainability is critical at JAPAC: new OpenX and ExchangeWire investigation
Despite the retirement of third-party identifiers and global economic turmoil, sustainability remains a top priority for professionals in Japan and Asia Pacific (JAPAC). “Advertising Sustainability – JAPAC 2023” is a new research paper published today by ExchangeWire in collaboration with OpenX. The majority of those surveyed believe that sustainability metrics are important to their business, […]
According to new Go Addressable research, over half of advertisers said addressable TV advertising influenced their upfront negotiations.
Go Addressable, an industry project to advance addressable TV advertising, published the findings of a new study conducted in collaboration with Advertiser Perceptions that reveals how the medium’s role in the upfronts is growing, indicating an industry trend of increased usage. According to the study, 47% of advertisers stated addressable TV played a part in […]
Pixalate Releases Q2 2023 Mobile App Developer Advertising Market Share Report for Google and Apple Apps: EMEA Earns 40% of Open Programmatic Mobile App Ad Spend
7K app developers in EMEA account for 40% of global open programmatic ad revenue on mobile apps – trailed by APAC’s 33% share with 9K developers and North America’s 25% share with 5K registered developers Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the […]
AppsFlyer Applauded by Frost & Sullivan for Helping Customers Optimize Campaigns and Predict Long-term Results and for its Competitive Strategies
“We look at ourselves as obsessed with being customer-obsessed. This entails a relationship deeply rooted in growth partnership – we want our customers to grow just as exponentially as the opportunities afforded to them. AppsFlyer meets with customers to assess their specific needs and develops tailored solutions with roadmaps for seamless execution, leading to improved […]