Hightouch acquires HeadsUp to bring artificial intelligence to the Composable CDP.
Hightouch, the market leader in data activation, announced the acquisition of HeadsUp, the AI conversion engine for product-led growth. HeadsUp’s AI and ML-driven complex data models for building warehouse-native Customer 360 profiles will be integrated into Hightouch’s Composable Customer Data Platform (CDP). These new capabilities will enable data and marketing teams to make the most […]