Comscore’s Proximic Introduces a New Suite of AI-Powered Contextual Solutions for Enhanced, Privacy-Centric Programmatic Advertising
Comscore’s Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, has announced the launch of three new and enhanced contextual solutions aimed to enable access to ID-free audiences across platforms at scale. Comscore’s double opt-in digital panels power the three new and enlarged solutions – ID-less Demographic Segments, Show-Level […]
Commercetools Announces its First Global Conference, Elevate – The Global Commerce Summit
commercetools today launched Elevate – The Global Commerce Summit, its debut global conference, which will bring together digital executives, innovation architects and drivers, developers, operational teams, and commerce specialists who are defining and driving the future of commerce. Commercetools seeks to ignite and inspire disruption to the existing quo as the composable commerce market leader […]
New Ad Fraud Study: 22% of Online Ad Spend is Wasted Due to Ad Fraud in 2023, According to Juniper Research
According to Juniper Research, the best experts in independent technology research and forecasting, 22% ($84 billion) of all online ad spend is wasted due to ad fraud in 2023, with the figure expected to rise to more than $170 billion in five years. Juniper study’s latest 18-page study paper covers online, social, video, mobile, and […]
Awin Transforms the Digital Marketing Landscape with the Launch of a New Partner Ecosystem
Today, global affiliate marketing platform Awin announces the release of new capabilities, ushering in a new digital marketing ecosystem that meets the difficulties that brands and web publishers confront around the world. In an ad ecosystem dominated by a few giant tech firms, and with businesses demanding greater transparency, these updates provide game-changing solutions that […]
The Power of Integration: Plesk and Sitejet Revolutionize Website Design and Management for Web Professionals, SMBs, and Agencies
Plesk, a leading web hosting management platform and part of the WebPros family of brands, has recently introduced Sitejet Builder for Plesk, a free website builder fully integrated into Plesk that enables users of all levels to effortlessly create and manage websites quickly, with no coding skills required. Designed with the latest technologies and suitable […]
WiMi Developed Interactive Virtual Reality Simulation Digital Media System
An interactive virtual reality simulation digital media system has been developed, according to WiMi Hologram Cloud Inc., a leading global provider of hologram augmented reality (“AR”) technology. It makes use of a variety of technical tools, including virtual reality technology, sensor technology, computer graphics, and artificial intelligence, to create a realistic virtual scene and through […]
Tray.io Introduces AI-powered Universal Automation Cloud: Unified Multi-experience iPaaS Reduces Integration Time from Months to Days
The Tray Universal Automation CloudTM, an integrated iPaaS solution, was just released, according to Tray.io, the developer of the AI-powered, multi-experience iPaaS. It reduces the time it takes to integrate complex internal and external business processes from months to days. The Tray Universal Automation Cloud seamlessly connects systems and processes to simplify the enterprise tech […]
81% of Asian consumers believe that there are currently “too many” subscription services to choose from.
According to a recent survey, the surge in the subscription economy poses a threat to consumers in Southeast Asia and India. The majority of subscribers (81%) think there are currently “too many” subscription services accessible. 93% now demand a single platform to manage all of their subscriptions as a result. Even said, 81% of respondents […]
Evergent Expands Presence in Africa with Launch of New Identity and Subscriber Management System for e.tv
Evergent, the leader in customer management and monetization for streaming and digital subscription businesses, and e.tv, South Africa’s largest independent and free-to-air television channel, today announced a new partnership to deploy Evergent’s identity and subscriber management tools for their eVOD offering. Through flexible and creative subscription and service offers, the new agreement will support e.tv’s […]
Insider Announces Sirius AI, the World’s Most Comprehensive Generative AI Solution for CX, Making Marketing Teams 60% More Productive
Sirius AI, the world’s most comprehensive, patent-pending Generative AI solution for customer experience that combines the power of huge language models and machine learning—to make marketing teams 60% more efficient and generate new levels of growth—was launched by Insider. Marketers can use Sirius AITM to create targeted groups in a fraction of the time, arrange […]