AudienceXpress and Epsilon Join Forces to Increase Audience Reach and Drive Scale in Convergent TV Buying
AudienceXpress, a Comcast Advertising company, announced today that it has collaborated with Epsilon, a global advertising and marketing technology company, to launch a new capability for improving audience-based, convergent television buying. This new collaboration leverages synergistic strengths on both sides of the integration, allowing marketers to increase audience reach and scale in today’s fragmented, complex, […]