Audience Targeting

Lotame Launches Curation to Elevate Global Advertising and Addressability

In today’s digital landscape, advertisers face the persistent challenge of reaching the right audience amidst tightening privacy regulations and increasing data fragmentation. Lotame, a leading provider of data solutions, has introduced a groundbreaking solution—Lotame Curation. This new offering is designed to enhance global advertising performance while addressing the ongoing issue of addressability gaps. The Need […]

Tatari Powers Next Generation of Agencies Entering TV Ad Market

Discover how Tatari is revolutionizing TV advertising for agencies, empowering them with advanced analytics, audience targeting, and personalized support to drive impactful campaigns and maximize ROI.

InfoSum and Experian launch groundbreaking innovation that enables automotive advertisers to improve audience strategy

InfoSum and Experian have launched a groundbreaking solution that allows automotive advertisers to radically improve their audience strategy using privacy-compliant data collaboration

Postalytics Announces Launch of Its Direct Mail Academy

Discover how Postalytics’ Direct Mail Academy equips marketers with the knowledge and tools to succeed in today’s competitive landscape. Learn direct mail fundamentals, audience targeting, design strategies, and campaign measurement

AdLib Media Group Integrates With Infillion’s Premium Portfolio, Scaling Reach and Streamlining Workflows for Programmatic Advertisers of All Sizes

Discover how the integration between AdLib Media Group and Infillion’s premium portfolio is revolutionizing programmatic advertising, scaling reach, and streamlining workflows for advertisers of all sizes. Unlock new opportunities for targeted campaigns and premium inventory placements.

Mirriad’s Diverse-Supplier Marketplace: Revolutionizing Campaign Scaling in 2023