Partner Marketing in 2025: Strategies to Do More with Less
A 2025 Partners GTM Survey reveals 73% of companies with partner programs rely on partners for over 25% of revenue. Yet, lean partner marketing teams face intense pressure to manage the entire partner lifecycle, accelerate sales, build pipeline, and meet rising revenue goals. TechRayNews hosted partner marketing leaders Pooja Golechha (Pegasystems) and Tonya Vincent (CyberArk) […]