Skai’s 2024 Study Affirms Retail Media as Top Advertising Channel with 81% Marketer Approval
Discover the key findings from Skai’s 2024 study, highlighting the effectiveness of retail media as a top advertising channel with an impressive 81% approval rating from marketers. Learn why retail media offers targeted reach, contextual relevance, and performance transparency for brands aiming to maximize ROI in the digital landscape
Consumers pay 4X more attention to CTV ads when contextually targeted with artificial intelligence
Advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes thanks to CTV’s advanced targeting capabilities. According to a new study conducted by the Alliance for Video-Level Contextual Advertising (AVCA), an organization dedicated to funding research into the use of Artificial Intelligence (AI) for contextual […]