Lotame Launches Curation to Elevate Global Advertising and Addressability
In today’s digital landscape, advertisers face the persistent challenge of reaching the right audience amidst tightening privacy regulations and increasing data fragmentation. Lotame, a leading provider of data solutions, has introduced a groundbreaking solution—Lotame Curation. This new offering is designed to enhance global advertising performance while addressing the ongoing issue of addressability gaps. The Need […]
Adlook Leads the Way in Cookieless Digital Advertising with New Privacy-Centric Solutions
Explore how Adlook’s innovative approach to cookieless advertising reshapes the industry, prioritizing user privacy while ensuring effective ad targeting. Learn about their AI-powered contextual targeting and commitment to ethical advertising practices
Consumers pay 4X more attention to CTV ads when contextually targeted with artificial intelligence
Advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes thanks to CTV’s advanced targeting capabilities. According to a new study conducted by the Alliance for Video-Level Contextual Advertising (AVCA), an organization dedicated to funding research into the use of Artificial Intelligence (AI) for contextual […]