Consumers pay 4X more attention to CTV ads when contextually targeted with artificial intelligence
Advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes thanks to CTV’s advanced targeting capabilities. According to a new study conducted by the Alliance for Video-Level Contextual Advertising (AVCA), an organization dedicated to funding research into the use of Artificial Intelligence (AI) for contextual […]
Magnite integrates Snowflake’s Media Data Cloud to provide secure data activation across Magnite’s Streaming Supply for agencies, advertisers, and media owners
Magnite, the world’s largest independent sell-side advertising firm, has announced a partnership with Snowflake, the Data Cloud startup. Snowflake will be available through Magnite Access, the company’s suite of audience and identity tools that enable publishers and buyers to manage, generate, and deal with audience groups in a variety of ways. Through this agreement, agencies, […]