tvScientific and Blockgraph Announce Partnership to Enable First-Party Data Activation for Direct-To-Consumer Advertisers
Explore the groundbreaking partnership between tvScientific and Blockgraph, paving the way for first-party data activation and personalized advertising experiences for direct-to-consumer (DTC) advertisers. Learn how this collaboration navigates the privacy landscape while revolutionizing the digital advertising industry.
Hightouch acquires HeadsUp to bring artificial intelligence to the Composable CDP.
Hightouch, the market leader in data activation, announced the acquisition of HeadsUp, the AI conversion engine for product-led growth. HeadsUp’s AI and ML-driven complex data models for building warehouse-native Customer 360 profiles will be integrated into Hightouch’s Composable Customer Data Platform (CDP). These new capabilities will enable data and marketing teams to make the most […]