Magnite integrates Snowflake’s Media Data Cloud to provide secure data activation across Magnite’s Streaming Supply for agencies, advertisers, and media owners

Magnite, the world’s largest independent sell-side advertising firm, has announced a partnership with Snowflake, the Data Cloud startup. Snowflake will be available through Magnite Access, the company’s suite of audience and identity tools that enable publishers and buyers to manage, generate, and deal with audience groups in a variety of ways. Through this agreement, agencies, […]