Constant Contact Appoints New Leadership in APAC to Accelerate Growth in the Region
Constant Contact, a digital marketing and automation platform that has aided millions of small businesses and NGOs worldwide, has appointed Renée Chaplin as its new Asia Pacific (APAC) vice president. Chaplin will spearhead Constant Contact’s expansion in the Asia Pacific area and increase its operations. Chaplin, who is based in Constant Contact’s APAC headquarters in […]
Personal connections on social media drive more consumer purchases than influencers, Mintel research reveals
Indian consumers are more inclined to be influenced by people they know personally on social media when making purchasing decisions, according to the latest research by Mintel. While urban consumers show a preference for online influencers, with 28% relying on them compared to 19% of the total sample, they are more heavily influenced by social […]
According to new Go Addressable research, over half of advertisers said addressable TV advertising influenced their upfront negotiations.
Go Addressable, an industry project to advance addressable TV advertising, published the findings of a new study conducted in collaboration with Advertiser Perceptions that reveals how the medium’s role in the upfronts is growing, indicating an industry trend of increased usage. According to the study, 47% of advertisers stated addressable TV played a part in […]
Kaspersky’s Subscrab: Your Ultimate Companion for Subscription Management
SubsCrab, a mobile app that helps customers track their subscriptions and manage their payment schedules, now gets a premium edition from Kaspersky. SubsCrab makes the entire subscription tracking process clear and cost-effective for users. It is a multiplatform software for iOS and Android that includes over 4,000 subscription services and 11,000 tariff plans. The subscription […]
ListenFirst Unveils Social Indexes for Sports Revolutionizing the Game with Comprehensive Industry Insights on Social Media
ListenFirst, the leading corporate social analytics solution, today announced the availability of Social Indexes for Sports, which will provide sports industry executives with unprecedented access to industry-wide insight. Staying ahead of the game has never been more important in an increasingly competitive and rapidly changing sports scene. ListenFirst’s Social Indexes for Sports have the potential […]
Heap delivers solutions at speed for businesses of every size and complexity
Heap, the leading digital content provider, today introduced new features to its platform. These innovations provide powerful support for large enterprises. Heap first provides multiple tools in a single platform. Now the company has upgraded its data processing tools to quickly manage large data sets. The new controls allow users to understand their actions on […]
Collabra Announces Innovative Digital Marketing Partnership with Bright MLS
Announced by Collabra Technology, Inc. Collabra (“Collabra”), a leading digital marketing technology and analytics solutions provider, today announced a new partnership with Bright MLS (“Bright”), a leading listing service serving more than 100,000 businesses in the Mid-Atlantic region of the United States. announced. We plan to offer free social services to Bright subscribers. This allows […]
Flywheel Digital Releases Customer Long-Term Value Solution Based on Amazon Marketing Cloud
Flywheel Digital, a leading enterprise digital commerce company, announced today the release of a feature co-developed with Amazon Ads that assists brands in developing insights about Customer Long Term Value (CLTV) using insights from Amazon Marketing Cloud (AMC). Measuring CLTV, which has long been desired for brands selling at large retailers, has been technically difficult. […]
Delta Media launched Automated CRM-Based Digital Marketing Platform
Delta Media, one of America’s largest technology solution providers for real estate brokers, announced today the creation of a most advanced CRM based and allinone digital marketing platform. With unprecedented brokerage, user level customization, the newmade“for mobile DeltaNET 7 leverages artificial intelligence and automation. DeltaNET7 has taken the all inone broker solution to a new […]
Comviva recognized as the APAC ‘Digital Marketing Company of the Year’ by Frost & Sullivan
Comviva, the global leader in customer experience and data monetization solutions, announced today that it has been conferred with Frost & Sullivan’s ‘Digital Marketing Company of the Year’ award for the Asia-Pacific region. Each year, Frost & Sullivan presents a ‘Company of the Year’ award to the organization that demonstrates pathbreaking technology excellence and customer centricity. […]