Flywheel Digital Releases Customer Long-Term Value Solution Based on Amazon Marketing Cloud
Flywheel Digital, a leading enterprise digital commerce company, announced today the release of a feature co-developed with Amazon Ads that assists brands in developing insights about Customer Long Term Value (CLTV) using insights from Amazon Marketing Cloud (AMC). Measuring CLTV, which has long been desired for brands selling at large retailers, has been technically difficult. […]