New Ad Fraud Study: 22% of Online Ad Spend is Wasted Due to Ad Fraud in 2023, According to Juniper Research
According to Juniper Research, the best experts in independent technology research and forecasting, 22% ($84 billion) of all online ad spend is wasted due to ad fraud in 2023, with the figure expected to rise to more than $170 billion in five years. Juniper study’s latest 18-page study paper covers online, social, video, mobile, and […]