B2B Buying Process: Key Takeaways from Forrester’s 2025 Summit
The B2B buying landscape is transforming rapidly. Buyers are making decisions before engaging sellers, with 81% choosing vendors pre-sales contact. Marketers must now guide complex buying networks, enable informed decisions, and adapt to AI’s role in purchasing. These insights emerged at Forrester’s B2B Summit 2025 in Phoenix, Arizona. TechRayNews’ Dara Such and B2B expert Katie […]