Ad Industry Recognises New Low Fraud Benchmark, as IVT Rate Held Under 1% In Tag Certified Channels In US For Third Year In A Row
According to the 2023 TAG US Fraud Benchmark Study, the digital advertising industry has agreed on a single criteria to measure its effectiveness in delivering a predictable, consistent, and low fraud rate. For the third year in a row, the study discovered that invalid traffic (IVT) in TAG Certified Channels (TCCs) in the United States […]