Flywheel Digital Releases Customer Long-Term Value Solution Based on Amazon Marketing Cloud
Flywheel Digital, a leading enterprise digital commerce company, announced today the release of a feature co-developed with Amazon Ads that assists brands in developing insights about Customer Long Term Value (CLTV) using insights from Amazon Marketing Cloud (AMC). Measuring CLTV, which has long been desired for brands selling at large retailers, has been technically difficult. […]
IBM and Salesforce Team Up To Help Businesses Accelerate Adoption of Trustworthy AI
Tech giants collaborate to drive productivity and growth with generative AI Today, IBM (NYSE: IBM) and Salesforce (NYSE: CRM) announced a collaboration to help businesses worldwide across industries accelerate their adoption of AI for CRM. Together, the two companies support clients to revolutionize customer, partner and employee experiences, while helping safeguard their data. IBM Consulting […]