Samba TV Announces Exclusive Integration of Deterministic Purchase Media Metrics from Affinity Solutions to Usher in the Next Generation of Advertising Measurement and Activation
Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, announced today the integration of Affinity Solutions’ Purchase Media Metrics (PMMTM) data to provide brands and advertisers with cross-platform measurement of return on ad spend (ROAS) and actionable targeting solutions. The collaboration will use Samba TV’s first-party data from tens of […]