As programmatic thrives, sustainability is critical at JAPAC: new OpenX and ExchangeWire investigation
Despite the retirement of third-party identifiers and global economic turmoil, sustainability remains a top priority for professionals in Japan and Asia Pacific (JAPAC). “Advertising Sustainability – JAPAC 2023” is a new research paper published today by ExchangeWire in collaboration with OpenX. The majority of those surveyed believe that sustainability metrics are important to their business, […]