IAS Launches New Made for Advertising (MFA) AI-Driven Site Detection and Avoidance Technology
Integral Ad Science, a leading global media measurement and optimization platform, has launched a new AI-powered Made for Advertising (MFA) site detection and avoidance offering. The MFA site technology developed by the company intends to improve transparency into advertiser campaign quality, identify where expenditure is being spent, and inform optimizations to reduce waste on MFA […]