Comscore Expands its Cross-Platform Capabilities by Adding Social Incremental Audiences to its Flagship Digital Measurement Tool.
Comscore, a global trusted media planning, transaction and measurement partner, announced the addition of social metrics to its multi-platform Media Metrix suite, which provides deduplicated audience insights across desktop, mobile and social media, enabling publishers and brands to measure their general digital population. The new enhancement to Comscore Social Incremental allows agencies to achieve channel […]
Comscore expands its cross-platform capabilities by adding incremental social audiences to its flagship Digital Measurement Tool
Comscore, a trusted global partner for media planning, trading and evaluation, announced the addition of social metrics to its Multi-Platform Media Metrix suite, which provides a deduplicated view of audiences across desktop, mobile and social, enabling publishers and brands to measure their total digital population. Comscore’s new Social Incremental enhancement enables agencies to achieve channel […]