Brand building now accounts for 61% of podcast advertising, according to the IAB’s U.S. Podcast Advertising Revenue Study.
The IAB published a follow-up study to its earlier podcast study, which discovered that U.S. podcast ad revenues grew at a rate more than double that of the total digital advertising market. Part two of the study, titled U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth, reveals the drivers, strategies, and […]