Skai’s 2024 Study Affirms Retail Media as Top Advertising Channel with 81% Marketer Approval
Discover the key findings from Skai’s 2024 study, highlighting the effectiveness of retail media as a top advertising channel with an impressive 81% approval rating from marketers. Learn why retail media offers targeted reach, contextual relevance, and performance transparency for brands aiming to maximize ROI in the digital landscape
Commerce Drives Quarter-Over-Quarter Growth in Digital Media Spending
Skai, a leading omnichannel performance marketing platform, has released its Q3 2023 Digital Marketing Quarterly Trends Report, which includes an in-depth examination of the digital marketing trends that defined the second quarter of this year, as well as an interactive infographic summarising important findings. In 2023, spending levels increased nearly every quarter in every channel […]