Magnite integrates Snowflake’s Media Data Cloud to provide secure data activation across Magnite’s Streaming Supply for agencies, advertisers, and media owners

Magnite, the world’s largest independent sell-side advertising firm, has announced a partnership with Snowflake, the Data Cloud startup. Snowflake will be available through Magnite Access, the company’s suite of audience and identity tools that enable publishers and buyers to manage, generate, and deal with audience groups in a variety of ways. Through this agreement, agencies, […]

Amperity Recognized as a Leader in Snowflake’s Modern Marketing Data Stack Report

Amperity, the premier AI-powered customer data platform (CDP) for corporate brands, announced today that it has been named a Customer Data Activation Leader in the Modern Marketing Data Stack 2023: Customer Data Activation. Snowflake, the Data Cloud startup, executed and launched How Data-Forward Marketers Are Redefining Strategies to Unify, Analyse, and Activate Data to Boost […]