TCL Reveals Details of the Powerhouse Behind its Superior Mini LED Technology
Discover the innovation driving TCL’s cutting-edge Mini LED technology. Explore the powerhouse behind its superiority and delve into the groundbreaking details revealed
Alex Rowe has been appointed Senior Vice President of Enterprise Sales at Innovid
Alex Rowe has been named Senior Vice President (SVP) of Enterprise Sales at Innovid, an independent advertising platform for the distribution, customization, and measurement of convergent TV across linear, CTV, and internet. Rowe will report to Tim Braz, Executive Vice President of Global Sales, and will be based in Seattle. Rowe will be in charge […]
Consumers pay 4X more attention to CTV ads when contextually targeted with artificial intelligence
Advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes thanks to CTV’s advanced targeting capabilities. According to a new study conducted by the Alliance for Video-Level Contextual Advertising (AVCA), an organization dedicated to funding research into the use of Artificial Intelligence (AI) for contextual […]
Evergent Expands Presence in Africa with Launch of New Identity and Subscriber Management System for e.tv
Evergent, the leader in customer management and monetization for streaming and digital subscription businesses, and e.tv, South Africa’s largest independent and free-to-air television channel, today announced a new partnership to deploy Evergent’s identity and subscriber management tools for their eVOD offering. Through flexible and creative subscription and service offers, the new agreement will support e.tv’s […]