Teachable has released its first consumer analysis, Creator Connections, on the patterns and behaviors that shape fans and their favorite producers. Based on a poll of 1,000 US consumers, the report delves into everything from the nitty-gritty of what goes into winning content to the anatomy of creating true fan-creator connections.
Among the key findings are:
- Despite algorithms throwing out seemingly unlimited streams of material, the vast majority of consumers only follow and engage with one to five producers.
- 70% of customers say they feel personally linked to the creators with whom they are most engaged—and 66% say they sense that connection within a few days to weeks.
- 40% of customers believe a genuine desire to assist artists influences their decision to buy creative products or entertainment, and this proportion climbs to 50% among Gen Z.
- Despite algorithms throwing out seemingly unlimited streams of material, the vast majority of consumers only follow and engage with one to five producers.
- 70% of customers say they feel personally linked to the creators with whom they are most engaged—and 66% say they sense that connection within a few days to weeks.
- 40% of customers believe a genuine desire to assist artists influences their decision to buy creative products or entertainment, and this proportion climbs to 50% among Gen Z.
“Long-term, sustainable growth requires a highly engaged community—of fans, followers, students, subscribers, you name it.” “And growth is the north star for even the biggest and best creators out there,” says Teachable CEO Mark Haseltine. “With this report, we set out to understand the trends shaping the people who log on, tune in, and follow creators of all kinds religiously.” We hope that these new insights will benefit not only our Teachable creators, but creators across the industry who are seeking for new and better ways to create content, products, and experiences that have an impact—both now and in the future.”